Mission: To increase helmet use by making them more awesome.

Vision: Helmet Flair™ intends to be the world’s premier helmet accessory system by creating high quality and fun designs to increase the joy of outdoor activities.

Values:

• Be focused on the joy of the outdoors and do what we can to preserve the environment.
• We create quality outdoor products that are effective and durable.
• Our customers deserve the best support.
• Lead with integrity.